I was pretty blown away by Kei / @BoldLove – http://boldlovecommunications.com/. I’ve seen a lot of speakers over the last few years, but she really threw it down. Swearing, hooting and hollering… but it wasn’t all party. There was a (queue Kei) shitload of great information she laid out that helped people get up to speed.
Again, this event reconfirmed my volunteerism with NetSquared Vancouver – I get so much more than I give.
I typed as quick as I could with my mini bluetooth keyboard as Kei gave us the 411. I have 3 significant events for my non-profit this year… and am just a bit terrified. I am the guy that forgets that people like to have dessert when I invite them for dinner. So for me, this was invaluable, and I’ll be living off what I documented for the year (and hopefully still be employed next year).
Here are my notes, straight outta evernote. I blame typos and any lack of meaning on Kei’s rapid fire pace (not at all my inability to type or comprehend). 😉
(and if my notes suck, I curated other people’s impressions – http://storify.com/nettuesday/having-kick-ass-events-tips-from-boldlove-at-vancm/)
- How to get sponsors and partners
- How to get influence and VIPS
- Get Media attention
- Get your guest talking before during and after
- 20 tips to event planning
- SMART Goals & Objectives – to align expectations with reality
- You can’t have champaign on a beer budget – Budget needs to align to audience
- How much event will cost
- Size
- Location
- Date / Time
- Bar – open vs close
- Insurance? Permits and Licenses?
- Need permit for outdoor event
- Staging, equipment & decor
- Staff? Security? Volunteers? MC?
- Party Favours / Swag
- Marketing?
- What can you get inkind, what items require cash on hand –
- Budget Template – Boldlove.ca/CMTalk
- Internal / Out-of-pocket
- Grants *** Civic Theaters have Grant program for non-profits
- Ticket Sales – sell the experience
- Life size boxing robots
- Make own LED pins
- What sort of experience you want to give guests. What story do you want them to tell their friends & colleagues?
- Venue
- Competing Events
- Dress Code
- Accessibility
- Cultural considerations
- Social Currency – people care how they are perceived by others. Does it make guest feel special
- Triggers – tie something to the event. Example was matchboxes, cavalia
- Emotion – sharing is caring. Give them a reason to have an emotion – excitement, anticipation. Example was free tattoos with Sailor Jerry event
- Public – how visible is event to general public. More attending, more want to. Visible behavioural residue.
- Practical Value – what problem is it solving. Informing? Connecting? Inspiring?
- Stories – pretty bow that ties it all together. Example – hand etched steins at Stella Event
- PR / Publicity – what are you training your spokes people to share
- Visually – how are you sharing
- Advertising – do you have a budget
- Inbound strategy. What are you writing / sharing?
- Social Media
- Key to pre-marketing – build before you sell
- Make your guest feel like insiders
- Share your PR success
- Social Proof – can see who is attending on Meetup, facebook events
- Create native content. Example: The content of your posts must take into account the context of the platform within which you are posting them: Why do people go to that social platform? How do people consume information in that platform? What do they like to do in that platform?
- “No sale without the story; no knockout without the setup. ” Gary Vaynerchuck
- People don’t buy what you do, they buy why you do it.
- They are expressing their values when going to your event.
- Start with Why > How > What
- create a Win-Win proposal
-
- Why is it a good fit?
- How will they be perceived?
- What’s in it for them?
-
- Do your research
- Set up a meeting
- 5 touchpoints before they get a yes
- Then at least 7 back and forths before the signature
- Listen more – ask them questions. How can we add value to them?
- Brand building
- logo recognition
- advertising
- social media exposure
- Business Building
- Employee Engagement. Example: free block of tickets
- Onsite activation
- Exclusive Access
- Sponsorship Deck:
-
- Visual + Understand the sponsor
- Who you are: Values, achievement, metrics
- Press and Testimonials
- Target Demographic
- Benefits
- The Ask – this is where your budget comes in handy
- Maybe there are some inkind things
- Write a report to sponsors – tell them how event went – your integrity is on the line
- Thank them and be creative
- Invite them personally
- Perks and Benefits before & after the event
- Send sample product, and more to come if they show up
- Cultivate a relationship
- Think story angles – pitch to their beat / speciality
- Attention-grabbing headline
- Deadlines – don’t bother when under deadlne
- Media train your spokesperson
- Secure coverage before, during and after your event.
- Lead Time – how much further in advance to you need to get in a particular issue. Example to be in August, you need to pitch 3 months in advance.
- Press Kits and one-sheets (so they get names and basic story)
- Give them best vantage point for best angles for photos
- Interview space
- DOn’t be serious in interviews – show you are having fun
- Program for evening
- Have an official photographer / videographer
- Contingency Plan
- Communicate openly if problem
- Be the source of information
- Provide solutions
- Roll with the punches
- Mitigate. Respond, don’t react.
- Be kind. Front of house staff to be kind (cough Pat)
- Create points of visual interest
- Embrace serendipity
- Build your tribe – help the tribe to connect to themselves
- Don’t wing it
- Be impeccable with your word
- Treat. Yo. Self.
- Pay people fairly.
- DO your reserach
- To quote Kid President – treat everyone like it’s their birthday
- Create space for authenticity
- When you give, you get. Focus on delivering value
- Don’t lose track of your goal
- Plan with end in mind.
- Assign tasks & areas of responsibility
- Empower your team
- Practice grace under pressure
- Express gratitude
- Act with integrity
- Surprise your guests! They are buzz worthy.
Her pace was indeed rapid fire! So many great tips.. I had a hard time writing them all down so I resorted to snapping photos of the slides when I wasn’t fast enough! 😛 Great bullet points you have here!
Chad is unstoppable! Thanks for the documentation!
I did a blog post about this event too, before I found yours! 😛
Some similar points, in a more summarized form! http://whythisbox.wordpress.com/2014/02/27/vancm-lets-party
Cheers!